Celebrity Portrait

For the next 2 days, I will be sharing a different celebrity portrait that I have painted, along with their celebrity photo.

Today, I am posting my portrait of Bettie Page, America’s original pinup model. On the left is a photo by Bunny Yeager, and on the right is a painting I created with shades of blue and green. Born in Tennessee, she was one of six children and later moved to New York City to pursue a career as an actress. Bettie met a photographer who suggested she cut her bangs, which became her signature look.

For more celebrity portraits, go to www.hollypicano.com .

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About the artist…
In her years of practice, Italian-American artist Holly Picano has explored beauty and desire through images of female faces. Studying Visual Communication from the Art Institute of Fort Lauderdale, Picano incorporates a commercial feel to her images of women. One of the artist’s most notable pieces is a red headed Ms. Behave, created for the Peachy Canyon Winery wine label. The recipient of an Artist Enhancement Grant from the State of Florida, Picano continues her commitment to the arts through her paintings of female faces.

Celebrity Portrait

For the next 3 days, I will be sharing a different celebrity portrait that I have painted, along with their celebrity photo.

Today, I am posting my portrait of Cameron Diaz. Her family settled in Ybor, Tampa, before moving to California. Her father is Cuban and her mother English, Scots-Irish, German and Cherokee. She began modeling at age 16, then at age 21 she auditioned for The Mask, which became one of the biggest films of that year. In 2010, Forbes ranked Diaz as the richest female celebrity, ranking her number 60 among the wealthiest 100.

For more celebrity portraits, go to www.hollypicano.com .

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About the artist…
In her years of practice, Italian-American artist Holly Picano has explored beauty and desire through images of female faces. Studying Visual Communication from the Art Institute of Fort Lauderdale, Picano incorporates a commercial feel to her images of women. One of the artist’s most notable pieces is a red headed Ms. Behave, created for the Peachy Canyon Winery wine label. The recipient of an Artist Enhancement Grant from the State of Florida, Picano continues her commitment to the arts through her paintings of female faces.

Celebrity Portrait

Anna Nicole

For the next 5 days, I will be sharing a different celebrity portrait that I have painted, along with their celebrity photo.

Today, I am posting my portrait of Anna Nicole Smith, born Vickie Lynn Hogan. She was a model, actress and television personality, raising to popularity posing in print ads for Guess jeans and later marrying oil tycoon J. Howard Marshall. Anna died in 2007, from a drug overdose in Hollywood, Florida.

For more celebrity portraits, go to www.hollypicano.com .

Anna Nicole

About the artist…
In her years of practice, Italian-American artist Holly Picano has explored beauty and desire through images of female faces. Studying Visual Communication from the Art Institute of Fort Lauderdale, Picano incorporates a commercial feel to her images of women. One of the artist’s most notable pieces is a red headed Ms. Behave, created for the Peachy Canyon Winery wine label. The recipient of an Artist Enhancement Grant from the State of Florida, Picano continues her commitment to the arts through her paintings of female faces.

Celebrity Portrait

For the next 10 days, I will be sharing a different celebrity portrait that I have painted, along with their celebrity photo.

Today, I’m posting my portrait of Meg Ryan. She landed her first role in 1981, and it wasn’t until 8 years later she played the role of Sally Albright in “When Harry Met Sally,” which earned her a Golden Globe Nomination.

For more celebrity portraits, go to www.hollypicano.com .

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About the artist…
In her years of practice, Italian-American artist Holly Picano has explored beauty and desire through images of female faces. Studying Visual Communication from the Art Institute of Fort Lauderdale, Picano incorporates a commercial feel to her images of women. One of the artist’s most notable pieces is a red headed Ms. Behave, created for the Peachy Canyon Winery wine label. The recipient of an Artist Enhancement Grant from the State of Florida, Picano continues her commitment to the arts through her paintings of female faces.

Celebrity Portrait

For the next 11 days, I will be sharing a different celebrity portrait that I have painted, along with their celebrity photo.

Today, I’m posting my portrait of Jennifer Connelly. She started her career as a child model, and later won an Academy Award for her performance in Ron Howard’s 2001 film A Beautiful Mind.

For more celebrity portraits, go to www.hollypicano.com .

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About the artist…
In her years of practice, Italian-American artist Holly Picano has explored beauty and desire through images of female faces. Studying Visual Communication from the Art Institute of Fort Lauderdale, Picano incorporates a commercial feel to her images of women. One of the artist’s most notable pieces is a red headed Ms. Behave, created for the Peachy Canyon Winery wine label. The recipient of an Artist Enhancement Grant from the State of Florida, Picano continues her commitment to the arts through her paintings of female faces.

Artists – Know Your Worth

Cosmopolitan by Holly Picano

Get Ready, Set Your Prices, Go Sell!

 

By Holly Picano, Visual Communicator

November 20, 2016

 

One thing most artists aren’t very good at is setting their own price. Trying to figure out what you should charge for your artwork can be a major struggle for many artists, especially new and emerging artists who don’t have a track record. You have to decide what you are willing to work for as an hourly wage. Keep track of your how long it takes you to create a piece of art, and multiply your hourly rate by the number of hours it takes you to create the piece. Make sure to include the time it takes to prepare the canvas or other structure which you will paint upon and not just the actual painting time. You should include preparation time, paint time and the time it takes the piece to dry and is ready to sell.

 

I had started painting in art school, back in 1990, but never sold a painting until the year 2000. I had painted for my studies, but never tried to sell anything until I began my first series of paintings in 2000, called Faces. This series was made up of faces of women, painted in bright unnatural colors. I painted each piece on canvas, first sketching each image onto the canvas with a pencil, masking the area to paint, then choosing at least two primary colors that compliment one another. Each painting took me approximately four hours to complete.

I began showing at little coffee shops and small art galleries downtown Orlando. My first collection of 12 paintings was complete and I was ready to set my price. Just starting out, I thought $50 an hour sounded like a fair price, so I multiplied $50 an hour by the four hours it took me to complete a painting and sold my first painting for $200 a piece. I quickly realized that larger for-profit art galleries treat their walls like valuable real estate and no art gallery wants to make $100 off of a piece of art, it’s just not worth their time. I spent the next few years painting in my spare time and making connections with whoever might be able to display my work and get it seen by more people than I could possibly do alone. First there was the little gallery downtown, then I began to show at the Delta Crown Room, the Epcot International Food & Wine Festival, Universal Studios and the Hard Rock Hotel. When I began feeling like an assembly line and could not paint fast enough to keep up with sales, I raised my price and eventually, I was up to $800 per hour. Now, I was worthy of a gallery wall.

 

One of my most valuable lessons in pricing has to do with one of my first pieces titled Cosmopolitan. This was a fun colorful piece of a red head holding a blue martini. I first priced it at $250 at a little café downtown Orlando. I got a call from the café that they had placed a red dot beside it, and in the art world that’s good news… that means I just made a sale! The next day, I went to the café and found out the piece was used in an MTV video by the potential buyers and instead of buying the piece, they hung it back up on the wall of the café and departed for south America. This was also at a time when I was beginning to understand the worth of my work and began to recalculate my prices. Cosmopolitan quickly jumped from $250 to $3,200 and sold almost immediately after I relocated it to the Delta Crown Room at the Orlando International Airport.

For me, this was a valuable lesson in pricing, knowing your demographic and the psychology of the sale.

 

Write to Holly Picano at HollyPicano@me.com

3 Simple Art Site Improvements

I was on a mission to create a cleaner, more functional website for my art collectors. A site that would allow viewers to click on links to see samples of my previous book cover art, prints and original art.

I replaced the busy background with a simple white background, so the focus is more on the art itself and not so much on the background.

I changed the font to a simple black font, making it easier to read and easier to find more art to view, share or purchase.

Lastly, I chose to remove most of the images from the Home Page, giving it a cleaner look. I chose one piece of art that I felt represented my style well and move all of the other artwork to the Art page.

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Enjoy browsing the site and let me know if there is any art you would like to see on the site in the future! Maybe you have a favorite celebrity? You can leave your comments here or in the Contact the Artist section of the site.